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Family Firsts

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Family Firsts

Family life is full of Firsts. Embrace them all.

Our "Family Firsts" campaign was a digital content campaign to support Vodafone's "Family Life Is Full Of Firsts" TV campaign. For a funny, and unfiltered look at first pets, freedoms, loves and more we followed six families from around the country to ask them about their 'Firsts'. To get a real feel for every member of the families' views we interviewed them all together in the living room. Everyone's first experiences are different, and we hope to capture those moments.

Over the course of this project, we produced 5x90'' videos and multiple 6'', 10'', and 15'' cutdowns which were distributed through Vodafone's social channels and Independent News Media's social and native channels as a media partner.